Brand Deal Rate Calculator
Calculate fair rates for brand collaborations based on followers, engagement, deliverables, and industry benchmarks with TDS calculation
Your Profile
Total followers across your primary platform
Calculate: (Likes + Comments + Shares) / Followers × 100
Deal Details
Different content types command different rates
Package deals (3+ posts) typically get 10-20% discount
Charge 5% premium per month (e.g., 3 months = 15% extra)
Brand Deal Pricing Guide for Indian Creators
Understanding Rate Calculations
Brand deal rates depend on multiple factors: follower count, engagement rate, content type, niche, and exclusivity terms. A creator with 50K followers and 8% engagement can command higher rates than one with 200K followers and 1% engagement. Quality always trumps quantity.
Content Type Pricing
- •YouTube Dedicated Video: 3x base rate (highest effort, permanent content)
- •Instagram Reel: 1.5x base rate (trending format, high reach)
- •Instagram Post: 1x base rate (standard pricing)
- •Instagram Story: 0.4x base rate (24-hour content, lower effort)
TDS on Brand Collaborations
Brands are required to deduct 10% TDS under Section 194J on payments exceeding ₹30,000. This is not an extra charge - it's advance tax that you can claim back when filing ITR. Always ensure brands provide Form 16A as proof of TDS deduction.
Package & Exclusivity Pricing
Offer package deals (3+ posts) with 10-15% discount to build long-term relationships. However, charge 20-50% premium for exclusivity clauses where you can't promote competitor brands for a specified period. Always get exclusivity terms in writing.
Important Contract Terms
- •Clearly define deliverables, posting schedule, and number of revisions allowed
- •Specify usage rights - organic posting only vs. paid ads usage
- •Payment terms: 50% advance + 50% upon delivery is standard
- •Content ownership and white-labeling rights should be explicitly mentioned
- •Termination clause and kill fee (payment if brand cancels)
Quick answers
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